Predictably Irrational

The Hidden Forces That Shape Our Decisions

Cover Art for 9780007256532, Predictably Irrational by Dan Ariely
ISBN: 9780007256532
Publisher: HarperCollins Publishers
Published: 24 May, 2008
Format: Paperback
Language: English
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34 other editions of this product

Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

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