Services Marketing

Cover Art for 9780273756064, Services Marketing by Christopher H. Lovelock
ISBN: 9780273756064
Publisher: Prentice Hall Mai 2012
Published: 13 December, 2011
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions:
10 other editions of this product

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

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