The dramatic, untold story of how Norman Vincent Peale and a handful of conservative allies fueled the massive rise of religiosity in the United States during the 1950s Near the height of Cold War hysteria, when the threat of all-out nuclear war felt real and perilous, Presbyterian minister Norman Vincent Peale published The Power of Positive Thinking. Selling millions of copies worldwide, the book offered a gospel of self-assurance in an age of mass anxiety. Despite Peale's success and his t