| ISBN: | 9780733986789 |
| Publisher: | Services Marketing 4 |
| Format: | Paperback |
| Links | Australian Libraries (Trove) |
| Editions: |
10 other editions
of this product
|
"A combination of text, reader and casebook, this book explores the concepts and techniques of services marketing using a broad range of service categories in the Asia-Pacific and Australian region."--Back cover.
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