Meatball Sundae

Cover Art for 9780749928315, Meatball Sundae by Seth Godin
ISBN: 9780749928315
Publisher: Piatkus Books
Published: 10 January, 2008
Format: Hardcover
Links Australian Libraries (Trove)
Editions:
5 other editions of this product
Saving: Saving: $46.35 or 90%

An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.

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