High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
Russ Alan Prince; Karen Maru File
ISBN: | 9780965839136 |
Publisher: | Hnw Pr |
Published: | 1 June, 1999 |
Format: | Paperback |
Language: | English |
High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
Russ Alan Prince; Karen Maru File
Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.
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