Quality Issues in Heritage Visitor Attractions

Cover Art for 9781136370359, Quality Issues in Heritage Visitor Attractions by Ian Yeoman
ISBN: 9781136370359
Publisher: Routledge
Published: 22 August, 2007
Format: eBook
  • Quality as a tool for successCovers a diverse range of quality issues and theories in the context of heritage attractions Well-respected international contributor team of academics and practitionersHeritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence. This new book
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