| ISBN: | 9781442517011 |
| Publisher: | Pearson Educational |
| Published: | 23 November, 2010 |
| Format: | Paperback |
| Links | Australian Libraries (Trove) |
| Editions: |
10 other editions
of this product
|
Summary: Combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. Patterson, University of NSW, Australia.
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