The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

Cover Art for 9781603585958, The ALL NEW Don't Think of an Elephant! by George Lakoff
ISBN: 9781603585958
Publisher: Chelsea Green Publishing
Published: 23 September, 2014
Format: eBook
Language: English
Editions:
4 other editions of this product

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the 'father of framing' by The New York Times, Lakoff explains how framing is about ideas-ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Th

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