Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renée A. Mauborgne
| ISBN: | 9781625274496 |
| Publisher: | Harvard Business School Press |
| Published: | 3 February, 2015 |
| Format: | Hardcover |
| Language: | English |
| Editions: |
6 other editions
of this product
|
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renée A. Mauborgne
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
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