Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Cover Art for B00BPO7C8I, Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra by Mack Collier
ASIN: B00BPO7C8I
Publisher: McGraw-Hill Education
Published: 19 April, 2013
Format: Kindle eBook
Language: English
Editions:
3 other editions of this product

Why have customers when you can have FANS? Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: TAYLOR SWIFT-who cultivates an army of devoted fans by constantly devising amazing experiences for them JOHNNY CASH-who was so passionate about h

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