Search by title, author or ISBN

Advertising & IMC: Principles and Practice

An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Booko found 18 book editions of Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood

Details Published Format New Used
Advertising & IMC by Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN: 9780135982976
Advertising & IMC
Aug, 2019 Book with Other Items Click to Check Click to Check
Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN: 9780135982969
Advertising & IMC: Principles and Practice
Aug, 2019 Book with Other Items Click to Check Click to Check
Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood, ISBN: 0001292262060
Advertising & IMC: Principles and Practice, Global Edition
Jan, 2019 Unknown Click to Check Click to Check
Advertising & IMC: Principles and Practice plus Pearson MyLab Marketing with Pearson eText, Global Edition by Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood, ISBN: 9781292262192
Advertising & IMC: Principles and Practice plus Pearson MyLab Marketing with Pearson eText, Global Edition
Nov, 2018 Book with Other Items Click to Check Click to Check
Advertising & IMC: Principles and Practice, Global Edition (11th Edition) by Sandra Moriarty, ISBN: 9781292262062
Advertising & IMC: Principles and Practice, Global Edition (11th Edition)
Nov, 2018 Paperback Click to Check Click to Check
Advertising & IMC: Principles and Practice, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access Card Package by Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN: 9780134830124
Advertising & IMC: Principles and Practice, Student Value Edition Plus Mylab Marketing with Pearson Etext -- Access Card Package
Apr, 2018 Book with Other Items Being refreshed... Being refreshed...
Advertising& IMC: Principles and Practice, Student Value Edition by Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN: 9780134481685
Advertising& IMC: Principles and Practice, Student Value Edition
Jan, 2018 Looseleaf sheets only Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells, ISBN: 9780134480435
Advertising & IMC: Principles and Practice
Jan, 2018 Hardcover Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice by Sandra Moriarty, ISBN: 9789332574144
Advertising & IMC: Principles and Practice
Jan, 2016 Paperback Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice, plus MyMarketingLab with Pearson eText, Global Edition by Sandra Moriarty, Nancy D. Mitchell, William D. Wells, ISBN: 9781292056487
Advertising & IMC: Principles and Practice, plus MyMarketingLab with Pearson eText, Global Edition
May, 2014 Other Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty, Nancy D. Mitchell, William D. Wells, ISBN: 9781292017396
Advertising & IMC: Principles and Practice, Global Edition
May, 2014 Paperback Being refreshed... Being refreshed...
Advertising & IMC by Sandra Moriarty, Nancy Mitchell, William D. Wells, ISBN: 9780133763539
Advertising & IMC
Apr, 2014 Book with Other Items Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, William D. Wells, ISBN: 9780133849646
Advertising & IMC: Principles and Practice
Apr, 2014 Book with Other Items Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, William D. Wells, ISBN: 9780133547900
Advertising & IMC: Principles and Practice
Jan, 2014 Looseleaf sheets only Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, William D. Wells, ISBN: 9780133506884
Advertising & IMC: Principles and Practice
Jan, 2014 Paperback Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, William Wells, ISBN: 9780132163729
Advertising & IMC: Principles and Practice
Feb, 2011 Looseleaf sheets only Being refreshed... Being refreshed...
Advertising & IMC by Sandra Moriarty, Nancy D. Mitchell, William D. Wells, ISBN: 9780132163644
Advertising & IMC
Feb, 2011 Hardcover Being refreshed... Being refreshed...
Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty, Nancy D. Mitchell, William D. Wells, ISBN: 9781292019956
Advertising & IMC: Principles and Practice, Global Edition
Apr, 2015 Unknown Being refreshed... Being refreshed...

Booko collects this information from user contributions and sources on the internet - it is not a definitive list of editions. Search Booko for other editions of Advertising & IMC: Principles and Practice.

Recently Updated