| ISBN: | 9780132435109 |
| Publisher: | Prentice Hall College Div |
| Published: | 1 August, 1996 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
63 other editions
of this product
|
Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities.
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