A new reality has been brought to the fore by the digital age. I'm talking about the idea of branding, but I'm not talking about something as amorphous as 'corporate branding' orchestrated by giant advertising agencies. I'm referring to personal branding. Thanks to the Web, and our 'always-on' mobile connectivity, success through strategic branding is literally at your fingertips. In their new book, In The Line of Money, Russ Prince and Bruce Rogers use convincing statistical evidence and dec