All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trus.
The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
ISBN: | 9781591841005 |
Publisher: | Portfolio/Penguin, New York, New York, U.S.A. |
Published: | 19 May, 2005 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
8 other editions
of this product
|
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trus.
The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
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