All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trus.

The Power of Telling Authentic Stories in a Low-Trust World

Cover Art for 9781591841005, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trus. by Seth Godin
ISBN: 9781591841005
Publisher: Portfolio/Penguin, New York, New York, U.S.A.
Published: 19 May, 2005
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions:
8 other editions of this product

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

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