All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
Seth Godin
| ISBN: | 9781591845331 |
| Publisher: | Portfolio |
| Published: | 24 April, 2012 |
| Format: | Paperback |
| Language: | English |
| Links | |
| Editions: |
8 other editions
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All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
Seth Godin
This book examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
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