The Decisive Moment: How the Brain Makes Up Its Mind

How the Brain Makes Up Its Mind

Cover Art for 9781921776328, The Decisive Moment: How the Brain Makes Up Its Mind by Jonah Lehrer
ISBN: 9781921776328
Publisher: Text Publishing
Published: 16 May, 2010
Editions:
4 other editions of this product

If you believe rational thought is the foundation of wisdom and that the best decisions are based on logic not emotion, think again. Our decisions are products of an intricate mix of reason, intuition and emotion. If we relied on reason alone we'd be almost incapable of deciding anything at all. The Decisive Moment tells the amazing story of what goes on in the brain when we make a decision. In lucid and accessible prose Lehrer presents cutting-edge neuroscience and psychological research. He uncovers the debate occurring between different parts of the brain when we face a choice-a debate about which we are almost always unaware and often have no control over. It's a must read for anyone interested in the human mind and how scientific discovery changes the way we think about ourselves. 'Lehrer weighs up the benefits of impulse versus rational thought, and his conclusions are surprising...a funny and original book...accessible scientific writing in the tradition of Richard Dawkins and Oliver Sacks.' Sunday Telegraph

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Shop Preferences

Customize which shops to display. You can include the following shops by logging in to change your settings.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recently Updated