Marketing Management: An Asian Perspective - 5th Edition
Philip Kotler
ISBN: | 9789810679934 |
Publisher: | Pearson Education |
Published: | 3 October, 2008 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
63 other editions
of this product
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Marketing Management: An Asian Perspective - 5th Edition
Philip Kotler
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
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