The 80/20 Individual explains how the world is changing and demonstrates that the 80/20 principle is liberating and amazingly powerful, practical tool for individuals to create great new ventures, wealth and wellbeing. Clearly and simply, Koch explains how you can become an 80/20 person and get what you want from life.....From big business to small, from Hollywood to Sport, Richard Koch demonstrates how the innovative individual now has the competitive advantage. The key change has already happened: the most successful companies now revolve around a few individuals such as Bill Gates and Warren Buffett, to name just two.....Koch explains the nine essentials of 80/20 super-success: from how to recognise your most creative and imaginative self to identifying the best new idea for your enterprise, from the vital elements that will make it super-profitable, to how to develop your business venture creatively so that it can fulfill its potential. Other key ingredients for getting a venture started are people, your current firm, other firms and capital.....The 80/20 principle enables anyone who is determined, bright or shrewd to stamp their footprint on the world, to become an 80/20 person.