| ISBN: | 9780385523899 |
| Publisher: | Broadway Business |
| Published: | 2 February, 2010 |
| Format: | Paperback |
| Language: | English |
| Links | |
| Editions: |
13 other editions
of this product
|
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.
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