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| ISBN: | 9780465067107 |
| Publisher: | Basic Books |
| Published: | 29 August, 2002 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: | 11 other editions of this product |
Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers. Originally published as The Psychology of Everyday Things. Reprint. 25,000 first printing.
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