The Challenger Sale

Taking Control of the Customer Conversation

Cover Art for 9781591844358, The Challenger Sale by Matthew Dixon, Brent Adamson
ISBN: 9781591844358
Publisher: Portfolio
Published: 10 November, 2011
Format: Hardcover
Language: English
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6 other editions of this product

Profiling five distinct sales representative styles while arguing that one consistently outperforms the others, a guide based on a quantitative study of thousands of sales reps in various industries demonstrates how to achieve customer loyalty by delivering a distinctive purchase experience.

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