About the bookeat that frog is a self-help book. It consists of essays on time management and how to avoid procrastination. The book has a total of 21 chapters. Each chapter presents one technique that will help you utilise your time more effectively. The book's title is based on a quote from mark twain: "eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day. " the technique that derives from this quote is to do the task that you avoid the most at the beginning of your day so that the rest of your day passes with ease. The author brian tracy, explains several more techniques that will have you using your time more efficiently. One such principle is known as the 80/20 rule, or the pareto principle, which states that 20 percent of the time that you invest in a project will get you 80 percent of the results. Eat that frog consists of a whole host of time management techniques that no procrastinator can do without if they ever want to get their job done. It was published by collins-bk in 2012 and is available as a paperback. Key featuresincludes 21 different ways to help the reader manage time more efficiently. Each essay explains the principle behind the time management technique and how to implement it. This book has sold over 1,000,000 copies and has been translated into 25 different languages.