Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.

Describes the TOMS Shoes founder's transformation from a businessperson to an advocate, in an account that outlines his philosophy about working in ways that both fulfill material desires and have philanthropic and social benefits.