| ISBN: | 9780201615432 |
| Publisher: | Prentice Hall PTR |
| Published: | 7 October, 1999 |
| Format: | Hardcover |
| Links | Australian Libraries (Trove) |
Provides insights into contemporary and traditional managment topics, from competitive strategy and industry analysis to business trends and ethics. International issues are integrated throughout, with the aim of providing an understanding of global economics.
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