Services Marketing

"A combination of text, reader and casebook, this book explores the concepts and techniques of services marketing using a broad range of service categories in the Asia-Pacific and Australian region."--Back cover.

Booko found 11 book editions

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Nov, 2010

Used: $24.57
Nov, 2003

Feb, 1991


Dec, 2011

Jan, 2010

Sep, 2006

Sep, 2006

Mar, 1999

Jan, 1996

Oct, 1983

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